One sentence summary
A comprehensive guide for anyone looking to create and maintain a successful website, written by an expert in the field.
Book genre
Non-fiction, technology, web design and development.
Main topic of the book
The book covers everything one needs to know about setting up and maintaining a website, including technical aspects, content creation, and marketing strategies.
Key ideas
- The importance of a well-designed and organized website.
- Understanding basic web technologies such as HTML, CSS, and JavaScript.
- Creating and managing website content effectively.
- Promoting a website through search engine optimization, social media, and other marketing techniques.
- Maintaining and updating a website to ensure its success in the long term.
Main parts of the book and a short summary
- Part I: Planning and Design – Covers the initial steps of setting up a website, such as defining goals, choosing a web host and domain name, and designing a user-friendly interface.
- Part II: Building Your Site – Explains the fundamentals of HTML, CSS, and JavaScript, and provides practical advice for creating web pages with clean and efficient code.
- Part III: Creating and Managing Content – Covers strategies for creating useful and engaging content, including text, images, audio, and video.
- Part IV: Attracting Visitors – Provides techniques for promoting a website through search engine optimization, link building, and social media marketing.
- Part V: Keeping Your Site Current – Explores the importance of regularly updating a website, and provides tips for maintaining and troubleshooting a site.
Key takeaways
- A successful website requires planning, design, engaging content, and effective promotion.
- Understanding basic web technologies is crucial for creating and maintaining a website.
- Regularly updating and maintaining a website is essential for its long-term success.
- Promoting a website through various marketing strategies can attract more visitors and increase its visibility.
Author’s background and qualifications
Lincoln Stein is a renowned computer scientist and bioinformatician who has made significant contributions to the development of the World Wide Web. He is best known as the creator of the widely used software package, CGI.pm, and is the author of several well-received books on web development. Stein has also worked as a researcher at prestigious institutions such as the Cold Spring Harbor Laboratory and the EMBL-European Bioinformatics Institute.
Target audience
This book is ideal for anyone interested in creating and maintaining a website, whether it be for personal use, business, or for information providers such as bloggers, educators, and online journalists. It is suitable for beginners as well as those with some experience in web design and development.
Publisher and first publication date
The book was published by Addison-Wesley Professional in 1995.