One Sentence Summary
A comprehensive guide to online investing using E*TRADE, written by the former CEO of the company.
Book Genre
Non-fiction, finance.
Main Topic of the Book
The book serves as a step-by-step guide to understanding and utilizing E*TRADE’s online trading platform for investing in financial markets.
Key Ideas
- E*TRADE provides a user-friendly and efficient platform for individuals to invest in stocks, options, and other financial instruments.
- The book emphasizes the importance of understanding investment basics and having a solid investment plan, before diving into online trading.
- It also delves into the use of different tools and features of E*TRADE, such as market research, portfolio tracking, and risk management.
- The book emphasizes the potential of technology to improve and simplify the investing process, making it accessible to a wider audience.
Main Parts of the Book and a Short Summary
- Part 1: Introduction to E*TRADE and Online Investing – This section provides an overview of E*TRADE, its history, and the benefits of using an online trading platform. It also covers the basics of investing and how it works.
- Part 2: Setting up Your E*TRADE Account – This section walks the reader through the process of setting up an E*TRADE account, including account types, funding options, and security measures.
- Part 3: Investment Basics – This section covers the fundamental concepts of investing, such as risk tolerance, diversification, and asset allocation. It also provides guidance on how to create an investment plan.
- Part 4: Exploring E*TRADE’s Online Trading Platform – This section delves into the various tools and features of E*TRADE’s online trading platform, including real-time quotes, market research, charting, and options trading.
- Part 5: Advanced Strategies for Online Investing – This section goes beyond the basics and explores more advanced investment strategies, such as short selling, margin trading, and using options for hedging.
- Part 6: Managing Your Portfolio and Risk – This section discusses the importance of monitoring and managing your portfolio, and how to use E*TRADE’s tools for tracking performance and managing risk.
- Part 7: E*TRADE Resources and Support – This final section covers additional resources and support available through E*TRADE, such as customer service, education, and community forums.
Key Takeaways
- E*TRADE provides a user-friendly and efficient platform for online investing.
- Understanding the basics of investing and having a solid plan is crucial before diving into online trading.
- The use of technology can greatly improve and simplify the investing process.
- E*TRADE offers a variety of tools and resources to help investors make informed decisions and manage their portfolios.
- Having a thorough understanding of risk management is essential for successful investing.
Author’s Background and Qualifications
Christos M Cotsakos is the former chairman and CEO of E*TRADE. He has a Bachelor’s degree in engineering from Princeton University, as well as a Master’s degree in Business Administration from University of Georgia. Cotsakos has over 30 years of experience in executive roles in the financial and technology industries.
Target Audience
The book is targeted towards individuals who are interested in online investing and want to learn how to use E*TRADE’s platform. It is also suitable for beginners who want to understand the basics of investing and develop a solid investment plan.
Publisher and First Publication Date
The book was published by John Wiley & Sons in 2001 and has since been reprinted with updated editions.