One Sentence Summary
Living on the Fault Line by Geoffrey A. Moore is a guide for companies on how to navigate the rapidly changing landscape of the internet age and create long-term shareholder value.
Book Genre
Non-fiction business management.
Main Topic of the Book
The main topic of Living on the Fault Line is how companies can successfully adapt to the challenges and opportunities presented by the rapidly evolving internet age in order to create and maintain shareholder value.
Key Ideas
- The internet is fundamentally changing the way businesses operate and creating a new economy based on digital interactions.
- Companies must adapt their strategies and approach to management in order to thrive in this new economy, focusing on creating long-term shareholder value rather than short-term gains.
- Every company is on a “fault line” between traditional ways of doing business and the new digital economy, and must learn to balance between the two.
- Successful companies in the internet age are able to harness the power of technology, embrace new business models, and effectively manage their resources and relationships.
Main Parts of the Book and Summary
Part One: The Internet Changes Everything
This section introduces the concept of the internet economy and the disruption it is causing for traditional businesses. Moore explains how the internet has changed the rules of business and what companies need to do to adapt.
Part Two: The Fault Line
In this section, the author discusses the idea of the “fault line” and how companies must balance between their traditional business and the digital economy. He provides a framework for understanding this balance and how companies can navigate it successfully.
Part Three: Managing the Fault Line
This section dives into the practical aspects of managing the fault line and successfully adapting to the internet age. Topics include how to develop a digital business strategy, aligning resources and relationships, and managing for long-term shareholder value.
Part Four: Coming to Terms with the New Economy
The final section explores the long-term impacts of the internet economy and how businesses must adapt to thrive in the future. It also addresses the potential risks and challenges that companies may face.
Key Takeaways
- The internet is a disruptive force that is transforming the business landscape.
- Companies must balance between traditional business models and the digital economy in order to thrive.
- Embracing technology, developing a digital strategy, and managing for long-term shareholder value are key to success in the internet age.
- Businesses must continuously evolve and adapt in order to stay relevant and competitive in the long run.
Author’s Background & Qualifications
Geoffrey A. Moore is a business consultant, speaker, and author known for his work in technology adoption and business strategy. He has written multiple influential business books, including the bestseller “Crossing the Chasm,” and is the founder of a consulting firm that helps high-tech companies grow.
Target Audience
Small and large businesses, entrepreneurs, and executives looking to survive and thrive in the digital age.
Publisher & First Publication Date
HarperBusiness, 2000 (Updated and Expanded Edition)